ARS Type Log

  • ARS Type Website
  • Copyright
  • Tags List
  • Random
  • Archive
  • RSS
  • Ask me anything

Glad to have found these two film frames I secretly took at Museum Plantin Moretus in Antwerpen back in December ’99 — showing the room upstairs where they keep a collection of metal type casts, like that of the original Garamond (2nd picture). I should really visit this place again.

    • #writings
    • #Typography
  • 2 months ago
  • Comments
  • Permalink
  • Share
    Tweet
j
Pop-upView Separately

j

    • #teaser
    • #Typography
  • 2 months ago
  • 1
  • Comments
  • Permalink
  • Share
    Tweet
Glad to announce the launch of HGTV Canada’s new on-air re-brand using ARS Maquette!
Developed by Tendril, you can see more images from this striking identity on their website.


HGTV / Rebrand 2012 from TENDRIL on Vimeo.
Pop-upView Separately

Glad to announce the launch of HGTV Canada’s new on-air re-brand using ARS Maquette!

Developed by Tendril, you can see more images from this striking identity on their website.

HGTV / Rebrand 2012 from TENDRIL on Vimeo.

    • #in use
    • #ARS Maquette
    • #Television
    • #brand
    • #identity
    • #Typography
  • 9 months ago
  • Comments
  • Permalink
  • Share
    Tweet
'\x3ciframe src=\x22http://player.vimeo.com/video/20759580\x22 width=\x22500\x22 height=\x22281\x22 frameborder=\x220\x22\x3e\x3c/iframe\x3e'

A Brief History of Title Design

Edited by Ian Albinson
Music by RJD2 ‘Ghostwriter’
Initial concept by David Horridge
Special thanks to M. Keegan Uhl and Bill Simmon

Website: artofthetitle.com

    • #inspirational
    • #video
    • #Typography
  • 10 months ago
  • Comments
  • Permalink
  • Share
    Tweet
Test print..
Pop-upView Separately

Test print..

    • #Teaser
    • #font
    • #Typography
  • 10 months ago
  • Comments
  • Permalink
  • Share
    Tweet

Accessing OpenType features in Apple’s own applications

Some have emailed me with the question “How to access OpenType features in Pages or TextEdit?”. While this is obvious to many, others are not quite familiar with Apple’s (rather good) solution for handling OpenType features.

All Apple’s own applications like Pages, Keynote, Text edit and even Final Cut Pro etc. make use of Apple’s Typography pallet to access the OpenType features in each font. You can access this pallet by clicking Cmd + T (or Format > Font > Show Fonts) to open the Font list dialogue.  At the bottom of that dialogue you click on the Options drop-down menu (the little wheel icon) and select “Typography” to open the Typography pallet.


[ + click to enlarge]

When selecting text in an OT font in your document you’ll see the Typography pallet showing the full list of OpenType features available in for that font.
Using Pages and ARS Maquette Pro for this example, the alternate characters are located under Alternative Stylistic Sets > Stylistic Set 1. The same way is true to all applications made by Apple.

    • #how to
    • #writings
    • #typography
  • 11 months ago
  • 13
  • Comments
  • Permalink
  • Share
    Tweet
source: cooee
Pop-upView Separately

source: cooee

Source: cooee.nl

    • #inspiration
    • #typography
    • #cooee
  • 2 years ago
  • 3
  • Comments
  • Permalink
  • Share
    Tweet

Kindle and iPad Displays: Up close and personal.

Following my last post about legibility, here’s an interesting article showing microscopic shots of the Kindle and iPad screens next to each other.

Kindle (using the eInk technology):

Kindle

iPad (using LED-backlit IPS display):

iPad

and to compare, here’s an actual book..

book

Read and see the rest here.

    • #eInk
    • #ipad
    • #kindle
    • #link
    • #screen
    • #typography
    • #writings
  • 2 years ago
  • 1
  • Comments
  • Permalink
  • Share
    Tweet

Recent thoughts about typography

Indeed. Technology and quality of typefaces have improved immensely, certainly since Gutenberg. The possibilities now are almost endless when it comes to producing good typefaces to a variety of needs and demands. I also like and strongly support the still existing practice of designing optical sizes and the quality has improved in that field as well.

Caslon Pica 2

  • Caslon Pica No. 2 from William Caslon, Specimen of Printing Types, London, 1766

Bembo 6

  • Bembo Six © Angus R. Shamal 1997

You could argue about the actual *need* for all this improvement when you think about the world getting more and more digital and the *value* for the craftsmanship and the amount of work put into certain typefaces getting lower by the year.
Not to mention that print quality has improved quite a bit since then, and it’s really more the extreme ends of point sizes that need addressing when it comes to optical sizes.


Optical betatype

  • Serif Beta © Christian Robertson - From Betatype

All this must effect the type of education students get in schools when it comes to typography. Plus, students are not entirely clueless, they see what’s going on around them, the vast majority of things to look up to and be inspired by are digital or in some digital form or other.. so how do we suppose they’ll be interested in this rather old-fashioned practice in legibility and optical sizes and even good typography. Let alone appreciate the (price) value of it.

There are several magazines and publications out there that seem to benefit from this available practice in type-design and use it quite well in most parts (look at the recent redesign of Interview, or The New York Times magazine). They both have an art-direction that is typography-aware. But is it really from “Need” or “Necessity”, or rather the Classical or Sentimental quality they are after.

Interview magazine spread

New York Times magazine

  • Spreads from Interview magazine and The New York Times magazine

I hate to use the word Novelty in this context, but I can’t help but thinking this is more what’s on the minds of the designer/art director these days, or the aspiring designers/art directors out there.

There are new and harder challenges ahead (and present) when it comes to typography and technology, and considering the available “solutions”, although some being quite exciting, we still have a long way to go.

And go put a price tag on that. Yikes!



What about the concept of Optical sizes and legibility for Screen (vs Print)?

    • #optical sizes
    • #writings
    • #typography
  • 2 years ago
  • 3
  • Comments
  • Permalink
  • Share
    Tweet

Logo

ARS Type Log of the new, the process, the archive and the related.
  • @arstype on Twitter
  • Facebook Profile

Twitter

loading tweets…

  • RSS
  • Random
  • Archive
  • Ask me anything
  • Mobile

Effector Theme by Carlo Franco.

Powered by Tumblr