Indirapuram Habitat Club SPA – 2011
Headline : “Love thy body”
Source : Adsoftheworld
Agency : Out of the Box, Delhi (India)
AXE deodorant – 2008
Tagline : “It’s Valentine. Enjoy the Axe effect”
Source : Cannes Archive Online,
Agency : BBH New York (USA)
These two ads above were recently compared on this website regarding their originality. Personally, I think both of them are much too recent. I mean, this idea must have been used at least a few times before in some form or another, right?
For the fun I’m throwing the current logo of ARS Type into the mix — and I bet the use of this idea goes way back. But as always in advertising (I would like to think), the context is what makes the idea either clever or obvious.
ARS Type logo - 2006
Design: Angus R. Shamal (NL)
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