Looking for Baby products and Home Electronics? Now you can also try Lela.com. Seems like an unlikely combination, i know, but makes sense once you consider it’s demographic being families and.. well, parents. Lela is an online shopping assistant that helps shoppers find, review and compare products using handy online tools and attractive thoughtful navigation combining slick product photography, fresh colors, cute info-graphics and clear typography. Offering a (growing) range of products available from several known online shops, Lela seems to cut through the clutter and focuses on a selection which is perhaps more compatible and personalized to each shopper. The website certainly looks good and ARS Maquette Web seems to fit right at home by enhancing its ‘friendly-commerce’ aura.