1 | Uploaded on January, 24,
2012 | 1 month ago
USA Networks hired motion design studio Loyalkaspar to design the new on-air graphics for the crime and mystery channel Cloo, and last week they posted the result on their website. Loyalkaspar created six different graphics packages, all based on different crime settings, integrating the Cloo logo together with their brand typeface of choice ARS Maquette.
“The concept was simple: clues are everywhere, if you just know where to look. Representing that idea visually we set out to create six unique packages, all based on iconic crime and mystery scenarios, where the CLOO logo lived in place of a piece of evidence at a crime scene. Integrating live-action footage with completely CG environments, the CLOOs ran the gamut from gold bars in a bank robbery to USB drives in a computer hacking to microscopic evidence in a forensics lab; all situations a mystery-obsessed viewer would feel at home in. Like the team at USA we’re fanatics too, and hope that came through in the brand!” - Loyalkaspar
Videos showcasing the new look can be found on Loyalkaspar’s website.
